Kei Nishikori Enjoys Success Post US Open, Inks New Deal


After a devastating run to the US Open Final, Kei Nishikori is cashing in. The world no.8 has added a new endorsement deal to his already illustrious portfolio.

Kei has been announced as an ambassador for Jaguar. The deal is region specific to his native Japan. Terms of the deal were not disclosed, though expect Nishikori to receive use of a car in the deal. Car endorsements are gaining traction with tennis players, with Novak Djokovic (Peugeot) and Maria Sharapova (Porsche) among tennis stars who have such deals.

On top of the Jaguar deal announced this week, existing partner Nissin Foods will release limited edition Cup Noodle packaging featuring his likeness. The 24 year-old’s image will start appearing on their products from later this month. He is two years into the Nissin Foods deal, in which he signed in April 2012.

Prior to Kei’s recent signing, Forbes Magazine estimated his endorsement income at approximately $9 million. His deals include apparel company Uniqlo, who recently awarded him a $1 million bonus for making the US Open final.

Kei Nishikori is represented by Olivier van Lindonk at IMG.

UPDATED: IMG, Bernard Tomic Mutually End Agreement


Updated: IMG and Bernard Tomic have mutually agreed to end their representation agreement. 

According to a tweet from IMG Tennis (below), it appears there is no bad blood between the two parties.


IMG has decided to end their representation agreement with Bernard Tomic. The Australian tennis player had been on their books since he was 13. The company saw a bright future in Tomic at that time, signing him to a six-figure marketing guarantee. The agreement had been due to expire soon, however IMG decided to part ways earlier.

As a junior, Tomic was touted as the next big thing in Australian tennis, winning the Australian Open junior tournament at just 15. He turned pro at the same age, and until Nick Krygio’s run at Wimbledon, was the youngest highest ranked player on the the ATP Tour. He is currently ranked 124.

It is understood that Tomic’s off-field behaviour was behind the split. He has had minor indiscretions, which were largely traffic offences . His father has also been in the spotlight, with Tomic Sr. being suspended for a lengthy period from tournaments.

The 21- year old currently has endorsement deals with Nike and Head. It is unknown whether he will seek representation from another agency.


Casey Dellacqua Signs With Sam Maxwell Sports


World number 36 Casey Dellacqua has signed with Sam Maxwell Sports Management. She was previously represented by Tennis Australia.

The Australian tennis player has hit a hot run of form of late, with the 29 year old achieving her highest ranking to date. She is also an accomplished doubles player, reaching three Grand Slam finals in 2013.

Casey currently lists Head, retailer Target, Holden City Motors and Cystic Fibrosis Australia as sponsors.

Sam Maxwell Sports is a boutique agency based in Perth, Australia. The company represents athletes in a range of sports including Athletics, Cricket and Cycling. Casey is the second tennis player on their roster, with the company also representing Matthew Ebden.

Liam Pickering Exits Strategic Management, Sets Up Precision

While details are still relatively unknown, it can be confirmed that AFL Accredited Agents Liam Pickering and James Pitcher have both left Strategic Management.

According the AFL Players Association’s Accredited Agent list, both Liam and James have started a new agency, titled Precision Sports and Entertainment Group. This leaves Ed Lower and Kam Simsek as the two remaining AFL agents at Strategic. However, it is understood that Lower has departed the company.

311012033521_afl_logoNews of a split began in March, when the Herald Sun reported that Pickering was set to move from the company. Liam denied any rift at the time. “At the moment, it’s business as normal. As you do in business, myself and my business partner have normal discussions. We are all good.” he told the paper.

It is unsure whether the new agency will take Strategic’s clients. Under AFL agent rules, a player must give three months notice before signing with a new agency. It is likely that Precision would have negotiated a fee to take the players over. With that being said, it is unsure whether Strategic will stay in the AFL representation business with Simsek at the helm. The company also boasts clients in a range of sports including football, boxing and golf. It would appear the representation arm of the company will remain strong. Their list of clients includes Gary Ablett Jr., Lance Franklin and Scott Pendlebury.

Pickering and Pitcher began representing clients for IMG, with both eventually making their way over to Strategic. Pickering joined in 2012 after a year out of the game due to a non-compete clause from IMG.

As previously mentioned, not much is known of the new venture, with the company only listing a contact address and number on the AFL Players’ website. Both are still listed as employees on the Strategic website, indicating the split just happened.

Sharapova Adds Avon To Her Portfolio

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Hot off the heels of winning the French Open, Maria Sharapova has announced a partnership with French cosmetics brand Avon. Terms of the deal have not been disclosed.

Under the agreement Sharapova will be the face of Avon’s fragrance Luck, with behind the scenes photos of the shoot being released today. The fragrance will be available from September. “I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams.” Maria said.

Maria is one of the most marketable stars on the planet. The 27 year-old nets approximately $23 million from a hosts of sponsors including Nike, Samsung, head and Evian. Most notably, Maria launched the Sugarpova candy line, with the company selling over 1.5 million bags of candy since it’s inception.

*Maria Sharapova is represented by Max Eisenbud at IMG*

(H/T Us Weekly)

One Management Signs Partnership Deal With BDA Sports

OMGC_LogoOne Management, an Australian based sports management and talent agency, has signed a partnership agreement with BDA Sports. Under the agreement, the two companies will partner in the areas of talent representation, business consulting, PR, marketing and promotional events.

One Management, which is based in Melbourne, is part owned by NBA Centre Andrew Bogut. The firm represents over 30 athletes in a range of disciplines, including Olympic gold medallist Lydia Lassila and MLB player Peter Moylan. The company also specialises in consulting and social media & PR. Bruce Kaider is the current managing director.

BDA Sports are one of the leading basketball talent representation firms in the world. The company, run by Bill Duffy, currently represents 35 NBA players, including Australian basketballer Matthew Dellavedova.

“I have always viewed Bruce as a visionary in the field of talent management and know our unique alignment is on par with the continued strategy of expansion. The magnitude of what lies ahead for our clients and respective companies brings an intriguing level of excitement.” said Duffy of the partnership.

This is the second such partnership of it’s kind, with Australian based Elite Sports Properties recently partnering with Landmark Sports.

Read the full press release here.