Genie’s representation contract with Lagardere had expired a couple a months back and she had decided not to renew. Bouchard had been represented by Lagardère since she was 13.
The 20 year-old lit up the tennis world in 2014 by making the Wimbledon final as well as the semi finals of both the Australian and French Opens.
Her current endorsement portfolio consists of Nike, Babolat, food manufacturer Pinty’s, Coke and Rogers. Bouchard’s Nike deal is due to expire at the end of this year, and the sportswear company has already made a substantial multi-year offer for her signature. She has been touted as one of the most exciting players on the tour, and many suggest that her endorsement portfolio could potentially rival Maria Sharapova.
Genie’s lead agent will be Jill Smoller, who also represents Serena Williams. Brad Slater will also assist in her management. She has also signed with IMG Models, and is looking to enhance her standing in the fashion industry.
Genie joins a host of star tennis signings to join the ranks of IMG this year, which includes Jo-Wilfried Tsonga and Wimbledon champion Petra Kvitova