Category: Tennis

BREAKING: Genie Bouchard Signs With IMG

opIn a move that has been rumoured for quite some time, Canadian tennis star Genie Bouchard has signed with IMG. She was previously represented by Lagardère.

Genie’s representation contract with Lagardere had expired a couple a months back and she had decided not to renew. Bouchard had been represented by Lagardère since she was 13.

The 20 year-old lit up the tennis world in 2014 by making the Wimbledon final as well as the semi finals of both the Australian and French Opens.

Her current endorsement portfolio consists of Nike, Babolat, food manufacturer Pinty’s, Coke and Rogers. Bouchard’s Nike deal is due to expire at the end of this year, and the sportswear company has already made a substantial multi-year offer for her signature. She has been touted as one of the most exciting players on the tour, and many suggest that her endorsement portfolio could potentially rival Maria Sharapova.

Genie’s lead agent will be Jill Smoller, who also represents Serena Williams. Brad Slater will also assist in her management. She has also signed with IMG Models, and is looking to enhance her standing in the fashion industry.

Genie joins a host of star tennis signings to join the ranks of IMG this year, which includes Jo-Wilfried Tsonga and Wimbledon champion Petra Kvitova


Kei Nishikori Enjoys Success Post US Open, Inks New Deal


After a devastating run to the US Open Final, Kei Nishikori is cashing in. The world no.8 has added a new endorsement deal to his already illustrious portfolio.

Kei has been announced as an ambassador for Jaguar. The deal is region specific to his native Japan. Terms of the deal were not disclosed, though expect Nishikori to receive use of a car in the deal. Car endorsements are gaining traction with tennis players, with Novak Djokovic (Peugeot) and Maria Sharapova (Porsche) among tennis stars who have such deals.

On top of the Jaguar deal announced this week, existing partner Nissin Foods will release limited edition Cup Noodle packaging featuring his likeness. The 24 year-old’s image will start appearing on their products from later this month. He is two years into the Nissin Foods deal, in which he signed in April 2012.

Prior to Kei’s recent signing, Forbes Magazine estimated his endorsement income at approximately $9 million. His deals include apparel company Uniqlo, who recently awarded him a $1 million bonus for making the US Open final.

Kei Nishikori is represented by Olivier van Lindonk at IMG.

UPDATED: IMG, Bernard Tomic Mutually End Agreement


Updated: IMG and Bernard Tomic have mutually agreed to end their representation agreement. 

According to a tweet from IMG Tennis (below), it appears there is no bad blood between the two parties.


IMG has decided to end their representation agreement with Bernard Tomic. The Australian tennis player had been on their books since he was 13. The company saw a bright future in Tomic at that time, signing him to a six-figure marketing guarantee. The agreement had been due to expire soon, however IMG decided to part ways earlier.

As a junior, Tomic was touted as the next big thing in Australian tennis, winning the Australian Open junior tournament at just 15. He turned pro at the same age, and until Nick Krygio’s run at Wimbledon, was the youngest highest ranked player on the the ATP Tour. He is currently ranked 124.

It is understood that Tomic’s off-field behaviour was behind the split. He has had minor indiscretions, which were largely traffic offences . His father has also been in the spotlight, with Tomic Sr. being suspended for a lengthy period from tournaments.

The 21- year old currently has endorsement deals with Nike and Head. It is unknown whether he will seek representation from another agency.


Casey Dellacqua Signs With Sam Maxwell Sports


World number 36 Casey Dellacqua has signed with Sam Maxwell Sports Management. She was previously represented by Tennis Australia.

The Australian tennis player has hit a hot run of form of late, with the 29 year old achieving her highest ranking to date. She is also an accomplished doubles player, reaching three Grand Slam finals in 2013.

Casey currently lists Head, retailer Target, Holden City Motors and Cystic Fibrosis Australia as sponsors.

Sam Maxwell Sports is a boutique agency based in Perth, Australia. The company represents athletes in a range of sports including Athletics, Cricket and Cycling. Casey is the second tennis player on their roster, with the company also representing Matthew Ebden.

Venus’ Clothing Line Signs Another Ambassador

18124707724 year old Russian tennis player Alisa Kleybanova has signed on as the second ambassador for Venus Williams‘ clothing line EleVen. Australian Jarmila Gajdosova is also signed with the company.

Kleybanova, currently ranked 112 in the world, only recently returned to tennis after beating Hodgkin’s lymphona. She recently withdrew from her 3rd round match at the Sony Open in Miami with illness.

Venus created the EleVen brand in 2007, but re-launched it in 2012. She was specially chosen for the brand by Williams.

“Alisa is not just a great athlete and tennis player, but she represents the strength of a fighter,” Williams said. “I admire Alisa’s passion, making her the perfect match for EleVen By Venus Williams.”

Alisa also has partnerships with Babolat, Isolat and Kiron.

(H/T SportsPro)

Monfils Switches Agents, Joins Wawrinka At Starwing Sports

Gael_Monfils_lrWorld number 24 Gael Monfils has left his agent Nicolas Lemperin and signed a representation agreement with Starwing Sports. The electric Frenchman will be represented by Lawrence Frankopan. The boutique agency currently has six players on their list, including Australian Open winner Stanislas Wawrinka and former champion Chris Evert. They are based in London.

27 year old Monfils currently has a multi-year contract with apparel company Asics and racquet supplier Wilson, both of which he signed at the start of last year. Commissions from these deals will still go to Lamperin. The flamboyant Monfils is one of the most popular tennis players on the tour, often attracting large crowds for his energetic style of play and likeable demeanour. His marketability is sure to attract plenty of offers through appearance fees and sponsors.

(H/T Daniel Kaplan)