Elite Sports Properties (ESP) was formed in 1996 by former Collingwood player Craig Kelly and Rob Woodhouse, a former Olympian in his own right. The business initially started with Craig Kelly representing AFL players, but has since grown to include events, merchandise and PR. They also have offices in the UK.
Their talent division is one of the strongest lists in Australian sport. They manage the most AFL players of any firm, including stars such as Jobe Watson and Trent Cotchin.They boast 5 AFl accredited agents to mange this talent. They also manage players in the fields of on-air talent, Olympics, basketball and netball. Of recent times, they have acquired Vault management, a firm specialised in golf events and representation. They also manged to lure Gerard Sholly, arguably one of the best agents in cricket, to their team. He brought a strong client list including James Pattinson and Peter Siddle to ESP.
The company hasn’t always been in the hands of Kelly and Woodhouse. They sold the company to British firm Sportsworld for $17.5 million in cash and $23 million in shares. After Sportsworld went bankrupt, they were able to buy the company back for a figure in the vicinity of $4 million.
The company is one of the most active in the industry, constantly looking to grow in all areas of their business. They are also one of the most active management firms on Twitter.