Category: Spotlight On

Spotlight On: Elite Sports Properties

espElite Sports Properties (ESP) was formed in 1996 by former Collingwood player Craig Kelly and Rob Woodhouse, a former Olympian in his own right. The business initially started with Craig Kelly representing AFL players, but has since grown to include events, merchandise and PR. They also have offices in the UK.

Their talent division is one of the strongest lists in Australian sport. They manage the most AFL players of any firm, including stars such as Jobe Watson and Trent Cotchin.They boast 5 AFl accredited agents to mange this talent. They also manage players in the fields of on-air talent, Olympics, basketball and netball. Of recent times, they have acquired Vault management, a firm specialised in golf events and representation. They also manged to lure Gerard Sholly, arguably one of the best agents in cricket, to their team. He brought a strong client list including James Pattinson and Peter Siddle to ESP.

The company hasn’t always been in the hands of Kelly and Woodhouse. They sold the company to British firm Sportsworld for $17.5 million in cash and $23 million in shares. After Sportsworld went bankrupt, they were able to buy the company back for a figure in the vicinity of $4 million.

The company is one of the most active in the industry, constantly looking to grow in all areas of their business. They are also one of the most active management firms on Twitter.


Spotlight On: Phoenix Management Group

logoPhoenix Management Group is a primarily AFL representation company based in Melbourne, Australia. The name Phoenix has a significant meaning to the company. It was born from the ashes of Flying Start, Ricky Nixon‘s former agency, similar to the story of the mythical bird.

Phoenix formed in 2011. Led by former Richmond President Clinton Casey, it was purchased from Ricky Nixon for around $900,000. The team managed to retain the majority of the clients from Flying Start, including David Zaharakis, who has this to say about the company:

“The management team at Phoenix are great. They allow me to focus on my football but are always there when I need them. The support that they provide to me off the field is fantastic. They are always available for a chat and consistently deliver valuable feedback and advice. I could not ask for more encouragement from my management team.”

The company boasts two AFL accredited agents on their books in Scott Lucas and Winston Rous, who service approximately 30 clients. They also have Paralympic gold medalist Dylan Alcott on their books. Former Bulldogs footballer Rohan Smith also works for the company, specialising in guiding younger players.

At the time of writing, their most talked about player is Taylor Adams. The GWS midfielder is setting his sights for his home state of Victoria, with many teams interested.

Phoenix have a strong presence through social media on Facebook and Twitter.