Category: Golf

Jason Dufner Signs Endorsement Deal With Fox Business Network

dufner-jason-trophy-042912-640x360PGA Tour player Jason Dufner has signed a sponsorship agreement with the Fox Business Network. He will wear the network’s logo on the collar of his shirt.

Dufner enters this weeks Masters Tournament currently ranked 16th in the world. A popular figure on the tour, Jason was the subject of a viral hit last year when a photo of him ‘Dufnering’ circulated around the internet. He also currently has endorsement deals with Greenway, Titleist, Footjoy and Perry Ellis.

Speaking on behalf of Fox Business Network, senior vice president of programming and operations Brian Jones suggested that golf and tennis are two sports that hold a high interest with their viewers. They will be looking to use him in appearances and integrate him in their social media strategy in the near future.

*Jason Dufner is managed by Ben Walter at IMG*

(H/T Variety)

IMG Signs 16 Year Old Golf Prodigy Lydia Ko

120827_Lydia_Ko_2aA winner on the LPGA Tour at only her second professional start, Lydia Ko has signed on with IMG for management and marketing representation. The 16 year old sought an exemption to play on the tour, as rules state that a golfer must be 18 years old to compete.

The New Zealand golfer is currently ranked 4th in the world. She improved her ranking after a last start win at the Swinging Skirts World Ladies Masters. She has also captured the 2012  2012 U.S. Women’s Amateur Championship in her short career.

Ko’s signature was one one of the most contested on the tour, with her family meeting with several leading agencies. Ultimately it was one of IMG’s top agents in Jay Burton who snared the deal, and he has wasted no time in working with her. It has been reported that a major sponsorship deal will be announced within days. The day-to-day management of her career will still be handled by her family.

IMG Golf is one of the leading companies in their field, boasting an arm that includes event sponsorship and management, marketing and athlete representation. They also manage LPGA golfers Michelle Wie and Paula Creamer.

 

Adam Scott’s Major Sponsor Finally Making A Presence In Australia

130419_img_company_sponsered04I’ve always believed Adam Scott has been under marketed in Australia.  The Masters Champion has a high level of likability in Australia, yet he is not featured in advertising in his home nation. He’s the headline act at the Australian Masters next month, and no doubt his appearance will sell many more tickets than him not being in the tournament. Despite numerous media around Australia showing pictures of his record win, the clothing he was wearing wasn’t available for purchase.

Now it has been announced that Adam Scott’s apparel sponsor, Japanese clothing brand Uniqlo, will be opening its first store in Australia early next year. It will vacate the old Myer department store building in Melbourne. Uniqlo currently has over 1200 stores worldwide, with a heavy presence in Asia and Europe. The value-fashion line is looking to further its expansion in Australia in the coming years. The company also sponsors tennis players Novak Djokovic and Kei Nishikori.

Scott has four major sponsors: Titleist, Mercedes-Benz, Rolex and Uniqlo. Of those four partners, Uniqlo is the one that is connects with the largest demographic the most. It is unknown whether Adam Scott will be in attendance of the opening, as the PGA Tour will be in full swing at time of opening.

Adam Scott manages his own affairs.