In 1960 Mark McCormark signed Arnold Palmer as the first client for IMG. Just 8 years later, after the company had experienced significant growth, they signed F1 driver Sir Jackie Stewart. After 45 years of representation, which saw him line up a string of endorsements including Ford and HSBC, he has decided to move on to Just Marketing International.
Just Marketing International is a Motorsport specific marketing agency. Formed in 1995, the company represents brands and talent over a multitude of properties include NASCAR and F1.
The split is amicable. The decision was made by Stewart because IMG are no longer involved in F1 racing.
“At this stage in my career I need to align myself with a company that’s already there, well-connected, already servicing multi-national corporations, looking towards bringing new business into the sport. Somebody like myself, who has had a fair experience in marketing over the years with large relationships, both as a driver and since my retirement, for me it sits very comfortably.” – Jackie said.
He doesn’t have a bad word to say about IMG, stating that if it wasn’t for McCormark he probably wouldn’t be the Jackie Stewart he is today.