Category: Endorsements

Kei Nishikori Enjoys Success Post US Open, Inks New Deal


After a devastating run to the US Open Final, Kei Nishikori is cashing in. The world no.8 has added a new endorsement deal to his already illustrious portfolio.

Kei has been announced as an ambassador for Jaguar. The deal is region specific to his native Japan. Terms of the deal were not disclosed, though expect Nishikori to receive use of a car in the deal. Car endorsements are gaining traction with tennis players, with Novak Djokovic (Peugeot) and Maria Sharapova (Porsche) among tennis stars who have such deals.

On top of the Jaguar deal announced this week, existing partner Nissin Foods will release limited edition Cup Noodle packaging featuring his likeness. The 24 year-old’s image will start appearing on their products from later this month. He is two years into the Nissin Foods deal, in which he signed in April 2012.

Prior to Kei’s recent signing, Forbes Magazine estimated his endorsement income at approximately $9 million. His deals include apparel company Uniqlo, who recently awarded him a $1 million bonus for making the US Open final.

Kei Nishikori is represented by Olivier van Lindonk at IMG.


Alana Blanchard Re-signs With Rip Curl

rip-curl-alana-blanchard-3Rip Curl has announced that they have agreed a multi-year extension with surfer Alana Blanchard. Details of the deal have not been disclosed.

Hailing from Hawaii, Alana is one of the hottest properties in surfing. The 24 year old has over 900,000 followers on Instagram, transcending the surfing industry and gaining popularity in the mainstream. She has an array of sponsorship deals including GoPro, Reef, Spy and Channel Islands surfboards. On top of these deals, she also does modelling, which included her being featured in Sports Illustrated’s swimsuit edition last year.

This year marks the 10 year anniversary of the partnership between Alana and Rip Curl. During this time, she has worked with the company in creating many designs, including the Alana’s Closet collection.

Alana said of the collaboration, “I’ve been able to be a part of creating some amazing bikinis, wetsuits, and other products over the years, and I can’t wait for what’s next.”

*Alana Blanchard is represented by Amen Teter at Octagon*


(H/T Shop Eat Surf)

Andrew Bogut Signs On As Bausele Ambassador

Image: Bausele
Image: Bausele

Golden State Warriors Centre Andrew Bogut has signed on as an ambassador for Australian watchmaker Bausele. The terms of the deal have not been disclosed.

Bogut is currently in the last year of a 5 year, $60 million contract. He recently re-signed with the Warriors for a further 3 seasons, taking his contract to the end of the 2016/17 season. Andrew’s off-field portfolio also includes partnerships with Nike, Qantas and BodyScience. He also has the Andrew Bogut Basketball Centre.


This is not Bausele’s first foray into sport, as they currently sponsor athletes in the fields       of sailing and cycling respectively.

*Andrew Bogut is managed by Bruce Kaider at One Management*

Elite Sports Properties Sign Representation Partnership For Dante Exum

espNBA Draft hopeful Dante Exum’s US agency, Landmark Sports, has signed a representation partnership with Elite Sports Properties (ESP). ESP will oversee Dante’s commercial rights in Australia. ESP are one of the largest sports management companies in Australia, representing athletes in sports including AFL, cricket and basketball.

The 18 year-old guard is predicted to go at number 5 in the upcoming June draft, which could net him a guaranteed contract worth around $6 million, with that figure potentially increasing to $19 million over 5 years. Exum signed with Rob Pelinka back in January, and joined Kobe Bryant and James Harden in being represented by the Landmark Sports agent.

Speaking on behalf of ESP, associate director of talent Tony Box said the company will look to find marketing and ambassadorial partnerships in Australia for Dante.

This partnership is similar to that of NBA players Andrew Bogut and Patty Mills, who both have Australian representation through One Management and The Lighthaus respectively.


(H/T Australian Sponsorship News)

Jason Dufner Signs Endorsement Deal With Fox Business Network

dufner-jason-trophy-042912-640x360PGA Tour player Jason Dufner has signed a sponsorship agreement with the Fox Business Network. He will wear the network’s logo on the collar of his shirt.

Dufner enters this weeks Masters Tournament currently ranked 16th in the world. A popular figure on the tour, Jason was the subject of a viral hit last year when a photo of him ‘Dufnering’ circulated around the internet. He also currently has endorsement deals with Greenway, Titleist, Footjoy and Perry Ellis.

Speaking on behalf of Fox Business Network, senior vice president of programming and operations Brian Jones suggested that golf and tennis are two sports that hold a high interest with their viewers. They will be looking to use him in appearances and integrate him in their social media strategy in the near future.

*Jason Dufner is managed by Ben Walter at IMG*

(H/T Variety)

Venus’ Clothing Line Signs Another Ambassador

18124707724 year old Russian tennis player Alisa Kleybanova has signed on as the second ambassador for Venus Williams‘ clothing line EleVen. Australian Jarmila Gajdosova is also signed with the company.

Kleybanova, currently ranked 112 in the world, only recently returned to tennis after beating Hodgkin’s lymphona. She recently withdrew from her 3rd round match at the Sony Open in Miami with illness.

Venus created the EleVen brand in 2007, but re-launched it in 2012. She was specially chosen for the brand by Williams.

“Alisa is not just a great athlete and tennis player, but she represents the strength of a fighter,” Williams said. “I admire Alisa’s passion, making her the perfect match for EleVen By Venus Williams.”

Alisa also has partnerships with Babolat, Isolat and Kiron.

(H/T SportsPro)

World No. 3 Victoria Azarenka Teams Up With Esurance

TENNIS-AUS-OPENVictoria Azarenka has added Esurance to her large portfolio of endorsements. The former Australian Open champion has signed with the insurance company for two years. The company also sponsors the superstar doubles team Bob and Mike Bryan AKA The Bryan Brothers. The company famously aired their Super Bowl ad after the game, saving them $1.5 million. They then put this money up as prize money to someone on Twitter. The company recently sponsored an exhibition tennis match prior to Indian Wells featuring John McEnroe.

Azarenka has been making strides off court with several lucrative endorsements as she has ascended to the top of the WTA Tour. Business Insider listed her as the 7th highest earning tennis player of last year, with off-court earnings clocking in at $9 million. Her largest endorsement is through her apparel deal with Nike, which according to Sports Business Journal, pays her $4 million annually, provided she stays in the Top 5. She also signed with racquet manufacturer Wilson at the time, in a deal worth approximately $500,000 per year. Victoria was also the first ever tennis player to ink a deal with energy drink company Red Bull. Citizen Watches, Six Star Pro Nutrition and American Express round out her portfolio.

*Victoria Azarenka is managed by Lagardere Unlimited*

(H/t Sports Business Daily)