While many people were nursing their hangovers on New Year’s Day, AFL agent Marty Pask took to Twitter for a special announcement. He has left Essentially to start up his own management company, i50 Sports. Fellow Essentially agent Matt Kearsley will also be moving there.
With both Marty and Matt leaving Essentially, it appears that their AFL division will wind up, as they were the only two accredited AFL agents at the firm. The division represented a host of AFL players, including Brian Lake, Michael Barlow and Dyson Heppell. All of these athletes will now move over to i50. On top of managing AFL athletes, the company will also operate in the fields of sponsorship consulting and sports marketing services.
The split from Essentially looks to be quite clean, which is rare when an agent leaves to form their own venture.
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