Australian based agency Stride Sports Management has expanded their operations by adding a Cricket Division. It will fall under their talent representation arm, which manages athletes in Football, Netball, Media and Olympians.
Stride has long had a connection to cricket, with former Australian captain Ricky Ponting being on their Board of Directors for many years. He will oversee the division, with Ben Tippett their sole cricket agent. The company currently lists one client in Hilton Cartwright. The 22 year-old currently holds playing contracts with Western Australia and Perth Scorchers.
The company sees this creation as a logical progression of the business. With T20 becoming increasingly popular throughout the world, the sport is becoming quite attractive by agencies. Just last year Elite Sports Properties also established a cricket representation arm, signing Gerard Sholly and Tony Box respectively. With the injection of riches into the sport, the Australian Cricketers’ Association has made it mandatory for agents to become accredited to represent athletes.
Stride Sports Management also operates in Event Management, Consulting and Talent Promotion. Their head office is located in Melbourne.