Dufner enters this weeks Masters Tournament currently ranked 16th in the world. A popular figure on the tour, Jason was the subject of a viral hit last year when a photo of him ‘Dufnering’ circulated around the internet. He also currently has endorsement deals with Greenway, Titleist, Footjoy and Perry Ellis.
Speaking on behalf of Fox Business Network, senior vice president of programming and operations Brian Jones suggested that golf and tennis are two sports that hold a high interest with their viewers. They will be looking to use him in appearances and integrate him in their social media strategy in the near future.
*Jason Dufner is managed by Ben Walter at IMG*