Tennis superstar Andy Murray, who recently set up with own management company 77 Entertainment, has signed a partnership with Lagardere for commercial deals. Initially doubles player Mahesh Bhupati was in charge of this area in his team (under the banner of Globalsport), but now Lagardere will take over. Murray’s original agent, Simon Fuller of XIX Entertainment, will still stay on with the company as a non-executive director.
Murray has deals with Adidas, Head racquets, Royal Bank of Scotland and watchmaker Rado. His deal with Head is due to expire next year, with Adidas the year after.
His hiring of Lagardere is seen to help him transform in to a global brand. The company has office worldwide including the US and Asia, areas seen as potential growth for Murray. John Tobias, who is in charge of the tennis division at Lagardere, will oversee his account.